HALL OF FAME: Insurance Institute for Business & Home Safety (IBHS)

The Insurance Institute for Business & Home Safety (IBHS) is a non-profit, research and communications organization supported by the insurance industry and focused on building resilience.


IBHS’s one-of-a-kind (in the world) ‘crash test’ facility in South Carolina can test full-scale two story homes/buildings against wind, rain, hail and brushfire hazards. 

The facility has demonstrated the limitations of existing building codes by proving they are set below level hazards the public is facing. IBHS has developed above code solutions under their Fortified rating system, trained inspectors and supported grass-roots promotion. Now they plan to ramp-up communications. Fortified may begin as an option, but it needs to become a standard part of codes.

We salute IBHS and hope they replicate what the insurance industry did for car safety in the 1960’s though ’90’s. Taking it to the public by regularly bringing images of destruction into our living rooms.

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